Jacqueline DeStefano-Tangorra has more time to help her small business grow now that she’s not stuck in the weeds of marketing logistics. She left a corporate job and founded her business consulting and intelligence company a year ago, just as generative AI tools were becoming widely available. She now uses Image Creator in Microsoft Copilot and other models to help her write and illustrate persuasive marketing emails. The tools provide “an amazing starting point” that she refines to match her voice, brand, color schemes and more. She’s able to spend more time with clients now, and she’s seeing more engagement with emails as she broadens the use of AI with different campaigns. It’s “like having a creative partner in the room to brainstorm ideas with,” she says, and is saving her time a